Has been a leader in gas station, hotel, and motel sales in the Pacific Northwest since the early 1980s. Serving Washington, Oregon, Idaho, and Montana, The Fortune Company has built a foundation of trust, professionalism, and integrity throughout our extensive network of investors and sellers. The heart of The Fortune Company’s success is our founder, Al Rosellini. Read on to learn more about Al Rosellini and the history of his company.
Bryson Bede is a Partner at The Fortune Company, bringing 23 years of mortgage and real‑estate experience to every transaction. Raised in Seattle and a lifelong Puget Sound resident, Bryson combines deep local market knowledge with practical lending and brokerage expertise to guide owners and investors through acquisitions, dispositions, and business valuations across the Northwest.
Known for a hands‑on, relationship‑driven approach, Bryson focuses on convenience retail, fuel & convenience investments, and neighborhood commercial assets—helping clients maximize value while managing regulatory, environmental, and financing complexities. He works closely with buyers and sellers on deal structure, due diligence, and smooth post‑closing transitions, and is committed to clear communication and long‑term client outcomes.
Outside of work, Bryson is rooted in the Seattle community with his two children, Ellie and Brewster, who are active in coaching soccer, baseball and basketball ASB. He lives in Seattle and remains deeply engaged in local business and community initiatives.
Casey Hendrickson is a Partner and Broker at The Fortune Company and Co-Founder of AssetIQ, bringing years of experience in mortgage lending, sales leadership, and commercial real estate to clients throughout the Pacific Northwest. A Seattle native and lifelong Puget Sound resident, Caseycombines a strong financial background with a relationship-driven approach to help owners and investors navigate acquisitions, dispositions, business valuations, and financing opportunities.
With a focus on convenience retail, fuel and hospitality properties, and neighborhood commercial assets, Casey works closely with buyers and sellers to maximize value while navigating the operational, environmental, and financing complexities unique to these businesses. Through AssetIQ, he helps commercial property owners identify opportunities to improve cash flow and enhance long-term returns through cost segregation strategies. Known for his responsiveness and practical approach, Casey is committed to building lasting relationships and delivering successful outcomes for his clients.
Outside of work, Casey enjoys spending time with his wife, Mandy, and their two daughters, Camryn and Aubrey, who attend ASB School in Seattle. A lifelong Pacific Northwest enthusiast, he enjoys skiing in the winter, boating in the summer, and spending time with family and friends in the San Juan Islands. Deeply rooted in the Seattle community, Casey values strong relationships and giving back to the region he has always called home.
Melissa Maffeo is the Director of Real Estate Operations at The Fortune Company. Melissa has been working with Fortune Company since 2007. She has over 24 years of Residential and Commercial Real Estate experience in the Pacific Northwest. Melissa is knowledgeable in all aspects of the transaction process and in dealing with lenders, escrow companies, and the various oil companies and hotel franchises we work with. Melissa possesses a high level of attention to detail and provides outstanding customer service for every client.
Buyers that search the internet for hotels and stations to buy will find an abundance of properties for sale. But they will quickly recognize upon further exploration that exceedingly few of them make sense. And that is a primary goal underlying the Fortune Purpose – to represent for sale quality listings that make sense, and that will fulfill buyers objectives.
Being able to discriminate buyers that will eventually close transactions is a skill that has been honed by the Fortune Company over the last 35 years. A primary prerequisite of a truly successful transaction is to secure not just a buyer, but the right buyer, and that is a task in which the Fortune Company excels.
This outcome naturally derives from the other three foundations of the Fortune Purpose, but still needs to be recognized as the ultimate reason for everything we do. By focusing on anticipation of potential obstacles and preparation pre-closing, we ensure that when our clients finally sign on the dotted line, and consummate the arduous process their blood pressure actually goes down!